Last updated: August 3, 2026
1. Who We Are
korea-stock-guide.com (the “Site”) is operated by John & Lee Equity Research, based in the Republic of Korea (the “Operator”, “we”, “us”).
This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have.
Contact for privacy matters: [email protected]
2. Information We Collect
2.1 Information Collected Automatically
When you visit the Site, certain information is collected automatically:
| Data | Purpose |
|---|---|
| IP address (may be truncated/anonymized) | Security, fraud prevention, approximate location for ad serving |
| Browser type, version, and language | Compatibility and analytics |
| Device type and operating system | Responsive display and analytics |
| Referring URL | Understanding traffic sources |
| Pages viewed, time on page, click paths | Content performance analytics |
| Date and time of access | Analytics and security logs |
2.2 Information You Provide Voluntarily
- Contact form / email: your name, email address, and message content
- Newsletter subscription (if enabled): your email address
We do not request or knowingly collect financial account information, brokerage credentials, government identification numbers, or payment card data. Please never send such information to us.
2.3 Information We Do Not Collect
We do not collect special category personal data (racial or ethnic origin, political opinions, religious beliefs, health data, biometric data, or sexual orientation). Please do not submit such information through any form on this Site.
3. Cookies and Similar Technologies
3.1 Cookie Categories
The table below sets out the categories of cookie this Policy covers and whether consent is required for each. This Site currently uses strictly necessary and analytics cookies. Advertising cookies are not yet in use.
| Type | Purpose | Consent required |
|---|---|---|
| Strictly necessary | Core site function, security, load balancing | No |
| Preference | Remembering settings such as language or display options | Yes |
| Analytics | Understanding how visitors use the Site | Yes |
| Advertising | Serving and measuring ads, limiting repetition | Yes |
3.2 Google AdSense and Third-Party Advertising
This Site intends to display advertising through Google AdSense. Advertising is not yet live, and no advertising cookies are set until it is. Once advertising is active, the following applies.
- Google, as a third-party vendor, uses cookies to serve ads on this Site.
- Google’s use of advertising cookies — including the DoubleClick DART cookie — enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the Internet.
- You may opt out of personalized advertising by visiting Google Ads Settings.
- You may opt out of third-party vendor cookies more broadly at aboutads.info/choices or youronlinechoices.eu.
- Google’s own privacy practices are described on the Google Privacy & Terms page.
Third-party vendors and ad networks other than Google may also serve ads on this Site. These parties may use cookies, web beacons, or similar technologies. We do not control third-party cookies, and this Privacy Policy does not apply to their practices.
3.3 Managing Cookies
Most browsers allow you to refuse or delete cookies through their settings. Note that blocking strictly necessary cookies may impair Site functionality.
This Site uses analytics cookies, and may introduce advertising cookies later. If you are located in the European Economic Area, the United Kingdom, or Switzerland, a consent management banner requests your consent before non-essential cookies are set, and you may withdraw or change that consent at any time through the Manage consent button shown on every page.
Some pages and articles embed third-party content such as market-data widgets. Loading an embed discloses your IP address to the provider that serves it, which is why embedded third-party content falls under the same consent requirement as non-essential cookies.
4. Analytics
This Site uses Google Analytics 4, integrated through the Google Site Kit plugin, to understand aggregate visitor behaviour. It sets cookies and processes IP addresses. Google states that Google Analytics 4 does not log or store individual IP addresses.
You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.
5. Affiliate Links and Tracking
This Site may contain affiliate links. No affiliate arrangement is in place at the time of writing, and where one is introduced the pages it affects will say so. When you click an affiliate link, the destination merchant or its affiliate network may set a cookie to attribute any resulting activity to this Site.
We do not receive your personal information from these programs — only aggregate, anonymized performance reporting. See our Affiliate Disclosure.
6. How We Use Information
We process information to:
- Operate, maintain, and secure the Site
- Display and measure advertising
- Understand aggregate audience behavior and improve content
- Respond to your inquiries
- Send newsletters where you have subscribed
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations
We do not sell your personal information.
7. Legal Bases for Processing (EEA / UK Visitors)
Where the GDPR or UK GDPR applies, we rely on:
| Purpose | Legal basis |
|---|---|
| Site operation and security | Legitimate interests (Art. 6(1)(f)) |
| Analytics and advertising cookies | Consent (Art. 6(1)(a)) |
| Responding to inquiries | Legitimate interests / performance of a request |
| Newsletter | Consent (Art. 6(1)(a)) |
| Legal compliance | Legal obligation (Art. 6(1)(c)) |
8. Data Sharing
We share information only with:
- Service providers — web hosting, CDN, email delivery, and analytics providers acting on our instructions
- Advertising partners — Google AdSense and any other ad network, once advertising is active
- Legal authorities — where required by applicable law, court order, or lawful request
We do not sell, rent, or trade personal information to third parties for their own marketing purposes.
9. International Data Transfers
The Site is operated from the Republic of Korea, and service providers may be located in the United States and elsewhere. If you access the Site from the EEA, UK, or another jurisdiction, your information may be transferred to and processed in countries whose data protection laws differ from those of your jurisdiction.
Where required, such transfers rely on appropriate safeguards, including Standard Contractual Clauses or an applicable adequacy decision. Note that the Republic of Korea has been recognized by the European Commission as providing an adequate level of data protection.
10. Data Retention
| Data | Retention |
|---|---|
| Server access logs | Typically up to 12 months |
| Contact form messages | Until the inquiry is resolved, plus a reasonable period |
| Newsletter subscription | Until you unsubscribe |
| Analytics data | Per the provider’s retention configuration |
11. Your Rights
11.1 EEA / UK (GDPR)
You have the right to: access, rectification, erasure, restriction of processing, data portability, objection to processing (including profiling for direct marketing), and withdrawal of consent at any time.
You also have the right to lodge a complaint with your national supervisory authority.
11.2 California (CCPA / CPRA)
California residents have the right to know what personal information is collected and for what purpose, to request deletion, to request correction, to opt out of “sale” or “sharing” of personal information, and to non-discrimination for exercising these rights.
We do not sell personal information. Where third-party advertising cookies are used, that may constitute “sharing” for cross-context behavioral advertising under the CPRA. You may opt out of personalised advertising at Google Ads Settings and, on this Site, through the Manage consent button.
11.3 Republic of Korea (PIPA)
Data subjects in Korea have the right, under the Personal Information Protection Act, to request access to their personal information, to request correction or deletion, to request suspension of processing, and to withdraw consent.
11.4 How to Exercise Your Rights
Contact [email protected] with your request. We will respond within the period required by applicable law (generally 30 days). We may need to verify your identity before acting on a request.
12. Children’s Privacy
This Site is not directed at children under 16 (or under 13 where COPPA applies), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at [email protected] and we will delete it.
13. Security
We implement reasonable technical and organizational measures to protect information, including HTTPS/TLS encryption, access controls, and regular software updates.
However, no method of transmission or storage over the Internet is completely secure, and we cannot guarantee absolute security.
14. Global Privacy Control and Do Not Track
This Site honors both the Global Privacy Control (GPC) signal and the browser Do Not Track (DNT) header. When your browser sends either signal, the Site reads it as a refusal of consent: the analytics and advertising categories stay switched off, no non-essential cookies are set, and third-party embeds that depend on consent — such as the market-data widgets described in Section 3.3 — remain blocked.
Because the signal already answers the consent question, the cookie banner and the Manage consent button are not displayed while it is active. If you would rather choose your own settings, switch the signal off in your browser and reload the page.
One exception applies: if you accepted cookies on an earlier visit and then enabled the signal, that stored choice still governs, because it is a decision you made explicitly. Deleting this Site’s cookies in your browser clears it.
Do Not Track has no agreed industry standard and many sites disregard it. We treat it as equivalent to GPC. Section 3 describes the other ways you can control cookies.
15. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected in the “Last updated” date above. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.
16. Contact
Questions or requests regarding this Privacy Policy:
Email: [email protected]
Operator: John & Lee Equity Research
Location: Republic of Korea