Last updated: August 2, 2026
1. Who We Are
korea-stock-guide.com (the “Site”) is operated by John & Lee Equity Research, based in the Republic of Korea (the “Operator”, “we”, “us”).
This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have.
Contact for privacy matters: [email protected]
2. Information We Collect
2.1 Information Collected Automatically
When you visit the Site, certain information is collected automatically:
| Data | Purpose |
|---|---|
| IP address (may be truncated/anonymized) | Security, fraud prevention, approximate location for ad serving |
| Browser type, version, and language | Compatibility and analytics |
| Device type and operating system | Responsive display and analytics |
| Referring URL | Understanding traffic sources |
| Pages viewed, time on page, click paths | Content performance analytics |
| Date and time of access | Analytics and security logs |
2.2 Information You Provide Voluntarily
- Contact form / email: your name, email address, and message content
- Newsletter subscription (if enabled): your email address
We do not request or knowingly collect financial account information, brokerage credentials, government identification numbers, or payment card data. Please never send such information to us.
2.3 Information We Do Not Collect
We do not collect special category personal data (racial or ethnic origin, political opinions, religious beliefs, health data, biometric data, or sexual orientation). Please do not submit such information through any form on this Site.
3. Cookies and Similar Technologies
3.1 What Cookies We Use
| Type | Purpose | Consent required |
|---|---|---|
| Strictly necessary | Core site function, security, load balancing | No |
| Preference | Remembering settings such as language or display options | Yes |
| Analytics | Understanding how visitors use the Site | Yes |
| Advertising | Serving and measuring ads, limiting repetition | Yes |
3.2 Google AdSense and Third-Party Advertising
This Site uses Google AdSense to display advertising.
- Google, as a third-party vendor, uses cookies to serve ads on this Site.
- Google’s use of advertising cookies — including the DoubleClick DART cookie — enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the Internet.
- You may opt out of personalized advertising by visiting Google Ads Settings.
- You may opt out of third-party vendor cookies more broadly at aboutads.info/choices or youronlinechoices.eu.
- Google’s own privacy practices are described on the Google Privacy & Terms page.
Third-party vendors and ad networks other than Google may also serve ads on this Site. These parties may use cookies, web beacons, or similar technologies. We do not control third-party cookies, and this Privacy Policy does not apply to their practices.
3.3 Managing Cookies
Most browsers allow you to refuse or delete cookies through their settings. Note that blocking strictly necessary cookies may impair Site functionality.
If you are located in the European Economic Area, the United Kingdom, or Switzerland, a consent management banner will request your consent before non-essential cookies are set. You may withdraw or change your consent at any time via the cookie settings link in the Site footer.
4. Analytics
This Site may use analytics services (such as Google Analytics) to understand aggregate visitor behavior. These services may set cookies and process IP addresses. Where available, IP anonymization is enabled.
You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.
5. Affiliate Links and Tracking
This Site contains affiliate links. When you click an affiliate link, the destination merchant or its affiliate network may set a cookie to attribute any resulting activity to this Site.
We do not receive your personal information from these programs — only aggregate, anonymized performance reporting. See our Affiliate Disclosure.
6. How We Use Information
We process information to:
- Operate, maintain, and secure the Site
- Display and measure advertising
- Understand aggregate audience behavior and improve content
- Respond to your inquiries
- Send newsletters where you have subscribed
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations
We do not sell your personal information.
7. Legal Bases for Processing (EEA / UK Visitors)
Where the GDPR or UK GDPR applies, we rely on:
| Purpose | Legal basis |
|---|---|
| Site operation and security | Legitimate interests (Art. 6(1)(f)) |
| Analytics and advertising cookies | Consent (Art. 6(1)(a)) |
| Responding to inquiries | Legitimate interests / performance of a request |
| Newsletter | Consent (Art. 6(1)(a)) |
| Legal compliance | Legal obligation (Art. 6(1)(c)) |
8. Data Sharing
We share information only with:
- Service providers — web hosting, CDN, email delivery, and analytics providers acting on our instructions
- Advertising partners — Google AdSense and any other ad networks in use
- Legal authorities — where required by applicable law, court order, or lawful request
We do not sell, rent, or trade personal information to third parties for their own marketing purposes.
9. International Data Transfers
The Site is operated from the Republic of Korea, and service providers may be located in the United States and elsewhere. If you access the Site from the EEA, UK, or another jurisdiction, your information may be transferred to and processed in countries whose data protection laws differ from those of your jurisdiction.
Where required, such transfers rely on appropriate safeguards, including Standard Contractual Clauses or an applicable adequacy decision. Note that the Republic of Korea has been recognized by the European Commission as providing an adequate level of data protection.
10. Data Retention
| Data | Retention |
|---|---|
| Server access logs | Typically up to 12 months |
| Contact form messages | Until the inquiry is resolved, plus a reasonable period |
| Newsletter subscription | Until you unsubscribe |
| Analytics data | Per the provider’s retention configuration |
11. Your Rights
11.1 EEA / UK (GDPR)
You have the right to: access, rectification, erasure, restriction of processing, data portability, objection to processing (including profiling for direct marketing), and withdrawal of consent at any time.
You also have the right to lodge a complaint with your national supervisory authority.
11.2 California (CCPA / CPRA)
California residents have the right to know what personal information is collected and for what purpose, to request deletion, to request correction, to opt out of “sale” or “sharing” of personal information, and to non-discrimination for exercising these rights.
We do not sell personal information. However, the use of third-party advertising cookies may constitute “sharing” for cross-context behavioral advertising under the CPRA. You may opt out via the cookie settings link in the footer or via Google Ads Settings.
11.3 Republic of Korea (PIPA)
Data subjects in Korea have the right, under the Personal Information Protection Act, to request access to their personal information, to request correction or deletion, to request suspension of processing, and to withdraw consent.
11.4 How to Exercise Your Rights
Contact [email protected] with your request. We will respond within the period required by applicable law (generally 30 days). We may need to verify your identity before acting on a request.
12. Children’s Privacy
This Site is not directed at children under 16 (or under 13 where COPPA applies), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at [email protected] and we will delete it.
13. Security
We implement reasonable technical and organizational measures to protect information, including HTTPS/TLS encryption, access controls, and regular software updates.
However, no method of transmission or storage over the Internet is completely secure, and we cannot guarantee absolute security.
14. Do Not Track
Some browsers transmit “Do Not Track” signals. There is currently no industry standard for responding to these signals, and this Site does not currently respond to them. You may control tracking through the cookie and opt-out mechanisms described in Section 3.
15. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected in the “Last updated” date above. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.
16. Contact
Questions or requests regarding this Privacy Policy:
Email: [email protected]
Operator: John & Lee Equity Research
Location: Republic of Korea